CREATIVE DIRECTOR rancido shortfilM
CREATIVE IDEA - DIRECTOR - CAMERA OPERATOR - VIDEO EDITOR
CONCEPT
THE idea was to showcase the spirit and the essence of the Bros' chefs. Discipline, perseverance and sacrifice are the three main values that set them apart.
I decided to record a day in the life of one of the Bros' chefs. My intention was not to tell a linear story but to convey an emotion, to involve the audience in a rhythm. "Enter the void" was a narrative reference to tell this story as a hybrid between music video and short film.
The leitmotif of the video is the Casio watch that everyone in the team wears. It works as a metronome in the rhythm of the video and it facilitates the transitions between scenes.