CREATIVE DIRECTOR rancido shortfilM

CREATIVE IDEA - DIRECTOR - CAMERA OPERATOR - VIDEO EDITOR

CONCEPT

THE idea was to showcase the spirit and the essence of the Bros' chefs. Discipline, perseverance and sacrifice are the three main values that set them apart.

I decided to record a day in the life of one of the Bros' chefs. My intention was not to tell a linear story but to convey an emotion, to involve the audience in a rhythm. "Enter the void" was a narrative reference to tell this story as a hybrid between music video and short film.

The leitmotif of the video is the Casio watch that everyone in the team wears. It works as a metronome in the rhythm of the video and it facilitates the transitions between scenes.

Anterior
Anterior

A MAN ON A HORSE PROMO

Siguiente
Siguiente

CARTE D'OR | ISABELLA POTÌ